FMCGs to fuel £160m boost to online ad spend
21 Nov 2006 | by Ian Quinn
, cosmetics and household stores, with Unilever's deodorant brand Lynx expected to be among those leading ...
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FMCGs to fuel £160m boost to online adspend in 2007
21 Nov 2006 | by by Ian Quinn
, cosmetics and household stores, with Unilever's deodorant brand Lynx expected to be among those leading ...
Word of mouth can spread the right message
21 Nov 2006 | by Jane Bainbridge
should be aimed at them. But recent research from Nielsen//NetRatings shows that family households make ...
FMCGs to fuel £160m boost to online ad spend in 2007
21 Nov 2006 | by Ian Quinn
, cosmetics and household stores, with Unilever's deodorant brand Lynx expected to be among those leading ...
Digital TV hits 70% of UK homes
16 Nov 2006 | by Ian Quinn
Just over 70% of UK households (17.7 million) are watching digital TV on at least one set...The communications watchdog published a report today called ‘The Consumer Experience', which evaluating the experience of UK consumers in telecoms, broadcasting and internet markets. The report found that 26% of UK households have now bought digital terrestrial television receivers (Freeview), more than ...
Nielsen extends Sponsorship Scorecard to basketball
16 Nov 2006 | by by Staff
Sponsorship Scorecard provides sponsorship ratings and verification for sponsored-placed media in televised sporting events. It measures things such as the number of occurrences and duration of time a sponsor's signage appears on screen during a sporting event, along with household and demographic ...
News Analysis: Boots hopes for healthy future
15 Nov 2006 | by James Quilter
range; any excess space has tended to be taken up by ranges of household products outside of the health ...
Report deals blow to plans for UK's digital switchover
14 Nov 2006 | by Ian Quinn
households already have multichannel - up from 66% in 2005. This is higher than the 70.2% suggested in recent ...
Europe's Print Media - Advertisers aim for executive decisions
14 Nov 2006 | by Deborah Bonello
they spent EUR19,829 (£13,354) on their car 5.2 million of them own at least three cars in their household ...
Ciao! prevails as Europe's favourite shopping portal
13 Nov 2006 | by by Amy Dry
cameras, mobile phones, travel, electronics and household appliances. If you have an opinion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
