B2e's home mover product gains UK-wide coverage
07 Dec 2006 | by by Joe Lepper
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders
Mosaic USA classifies all US households and neighbourhoods into 60 types and 12 lifestyle groups based on demographic, socio-economic and behavioural characteristics. It draws on Experian's information and data on more than 110m households in the US. Experian said Mosaic USA would be useful ...
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders
variables including household income, employment status, occupation, housing tenure and type, household ...
of direct mail was its universality -- every household has a letterbox. But we know that it's getting harder ...
and disciplines: alcohol; automotive; charity; computing and internet; grocery; hobbies and activities; household ...
It claims the combination of DLG's telephone and internet surveys with Wegener's comprehensive mailed survey and warranty card programme makes the enlarged company the biggest UK lifestyle data company in terms of quantity of household records, data volume traded and lifestyle-related turnover ...
now 19 hours a week, rising from 15 hours in 2003. France, which has high rates of household ...
, to launch audience measurement services that will focus on DirecTV interactive subscriber households.
listeners know how valuable they are to us and to see household brands such as T-Mobile and Sony Ericsson ...
is the UK's largest loyalty scheme with over half of all households having a Nectar card. This is the first ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.