positioning. Mailings were sent to 80,000 householders who were about to replace their cars. Nissan ...
tailored messages to 80,000 households, warm leads and cold prospects, who are about to replace their cars ... of life. The 4X4 mailing will target 20,000 households about to change their vehicles. A comic strip ...
features on a mailshot being sent to 800,000 households. The Marketing Store devised the campaign.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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