20 Dec 2006
| by Jane Bainbridge
to be light eaters of chocolate. Children in a household
are a key reason for buying chocolate, and as birth ...
13 Dec 2006
| by Jane Bainbridge
, and
cooking methods, such as barbecuing. For many British households, the main meal of the day would ...
appeal, being purchased by 98%
of all UK households. With little room to expand through targeting
non ...
01 Dec 2006
WINNER
Title: Ella's Kitchen
Media agency: Viacom Brand Solutions
Creative director: Dan Salem
Account planner: Agostino Di Falco
Client: Ella's Kitchen
Brand/product: Ella's Kitchen Smoothie Fruits
Marketing director: Paul Lindley
The entrepreneur Paul Lindley had developed a range of organic...
22 Nov 2006
| by Craig Smith, editor
household brands, that make
unwarranted and surprise appearances on the banned list. There is a
vital ...
22 Nov 2006
From Dairy Milk to Buttons, Cadbury brands have been beamed into 15m
households four times a week and straight into the national
consciousness for the majority of the past decade. But no more: last
week, ITV revealed that the sponsor of its biggest property, Coronation
Street, is seeking to wind up the contract ...
03 Nov 2006
| by by Beth McLoughlin
audience."
Packaging Media has previously run campaigns for household brands including Tesco, Gu Puds ...
18 Oct 2006
| by Jane Bainbridge
With household penetration of 92% (22.5m households) there is little
room for the soup category to grow through ...
contributor to growth this year, with the
number of households buying into promotions increasing by almost 1m ...
13 Oct 2006
| by by James Hamilton
for the bitter starring the model Melanie Sykes made her a household name.
The agency has handled Castlemaine ...
11 Oct 2006
| by Jane Bainbridge
they are more likely to be served in households with
children. Two-thirds of working mothers say they primarily ...
06 Sep 2006
| by Gemma Charles
' plates in 10 minutes, frozen food takes longer. Households today are often smaller, with one- or two ...