Search results for Household Appliances

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Sector Insight: Seasonal chocolate - Quantity makes way for quality

to be light eaters of chocolate. Children in a household are a key reason for buying chocolate, and as birth ...

Sector Insight: Bottled sauces - Sauces stifled by saturation

, and cooking methods, such as barbecuing. For many British households, the main meal of the day would ... appeal, being purchased by 98% of all UK households. With little room to expand through targeting non ...

Campaign Media Awards 2006: The Streetbroadcast Award - Best Grocery, Soft Drinks and Household

WINNER Title: Ella's Kitchen Media agency: Viacom Brand Solutions Creative director: Dan Salem Account planner: Agostino Di Falco Client: Ella's Kitchen Brand/product: Ella's Kitchen Smoothie Fruits Marketing director: Paul Lindley The entrepreneur Paul Lindley had developed a range of organic...

Editorial: Mugged by Ofcom

household brands, that make unwarranted and surprise appearances on the banned list. There is a vital ...

News Analysis: Cadbury hones in on products

From Dairy Milk to Buttons, Cadbury brands have been beamed into 15m households four times a week and straight into the national consciousness for the majority of the past decade. But no more: last week, ITV revealed that the sponsor of its biggest property, Coronation Street, is seeking to wind up the contract ...

Packaging Media unveils holiday promo for Green's mix

audience." Packaging Media has previously run campaigns for household brands including Tesco, Gu Puds ...

Sector Insight: Soup - Striving for year-round growth

With household penetration of 92% (22.5m households) there is little room for the soup category to grow through ... contributor to growth this year, with the number of households buying into promotions increasing by almost 1m ...

BBH and InBev agree to part company after 15 years

for the bitter starring the model Melanie Sykes made her a household name. The agency has handled Castlemaine ...

Sector Insight: Chilled pot desserts - Banking on a growing niche

they are more likely to be served in households with children. Two-thirds of working mothers say they primarily ...

Brand Health Check: McCain

' plates in 10 minutes, frozen food takes longer. Households today are often smaller, with one- or two ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.