print title for WorldStores, the online household furnishings and electronics retailer.
"Sliced bottle" by McCann Erickson for Heinz Tomato Ketchup was recognised as the year's best individual poster at the Campaign Poster Awards, having also taken silver in the Best Use of Photography, Best Six-Sheet and Best Grocery, Soft Drinks or Household categories. Although there were some who ...
increase in operating income and a boost in household penetration to 93 per cent. September: Abbott Mead ...
shopping experience to drive sales. We are seeing huge interest from household name retailers in our ...
Vision households. The review process will not affect BT s incumbent direct agency OgilvyOne, which ...
LONDON - Dunnhumby's 13m-household evaluation tool has stoked fears that it will fuel short-termism....Dunnhumby believes the launch of its marketing effectiveness evaluation tool, Marketing Mix Optimisation (MMO), will prove invaluable to sales and marketing directors, finance directors and chief executives. Based on the actual shopping behaviour of about 13m households (roughly half the population ...
shopping behaviour of 13m UK households....Marketing Mix Optimisation (MMO) is being heralded by the company as the answer to marketers call for a robust measurement system that overcomes the statistical anomalies present in smaller household ... of 25,000, a brand with penetration in excess of 5% of households would have a sample size of less than ...
that ten million UK households now have broadband. On top of that, online video and viral campaigns ...
, advertising tailored to individual households is a real possibility. Just imagine connecting the power of a TV ...
. However, many of Tesco s rivals focus on grocery shopping, whereas Tesco Direct sells household items ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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