The Week: Media News - DAB penetration to rise
28 Sep 2007
The Digital Radio Development Bureau estimates that household penetration of DAB digital radio
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Itsmymarket appoints Netrank to drive growth
28 Sep 2007 | by Nikki Sandison
that is highly engaging for the user. Via SEO we intend to make itsmymarket a household name. Itsmymarket ...
Media Forum: Is Dave vital for Freeview?
28 Sep 2007 | by Alasdair Reid
.com Channel fragmentation is least accentuated in Freeview households - the five terrestrial channels account ...
Close-Up: Newsmaker - Publicis puts the client's viewpoint at its heart
28 Sep 2007 | by Noel Bussey
by the blue-chip client list, which is packed with household brand names that deserve great work. But most ...
TECHNOLOGY FEATURE: Playtime is over
26 Sep 2007 | by Adam Hill
not to feature DVD playback on Wii, reasoning that most households already own a DVD player. Campaign timeline ...
MEDIA ANALYSIS: Less sleaze and more personality
26 Sep 2007 | by Suzy Bashford
Christmas, when more households switch to digital. And, despite their relatively low ratings, PROs agree ...
Napolina unveils 'passionate' marketing campaign
26 Sep 2007 | by Nikki Sandison
their packaging. The campaign also includes direct mail, which will reach 1m households across London ...
Direct mail: Not clean enough yet
26 Sep 2007 | by Robert McLuhan
Property 0.06 10.09 9.35 50.00 24 Household appliances 0 ... 0.58 0.29 13 Food 0.48 1.85 14 Household appliances ... 0.28 3.55 18 Household appliances 0.26 4.0 19 Drink ...
DoH pushes healthy-eating message on TV
26 Sep 2007 | by Gemma Charles
The government is launching a healthy-eating ad push aimed at low income households as part of its...The campaign, called 'Top tips for mums', is intended to increase fruit and vegetable consumption among families with young children. It will focus on less well-off households where the incidence of childhood obesity is higher. The Department of Health, under secretary Alan Johnson, has already spent ...
Direct mail: A discipline in flux
26 Sep 2007
.93 71.07 7.82 1.44 23 Household appliances 4,032,210 7,607,943 60.01 39.99 90 ... ,151,946 56,639,902 40.13 59.87 39.18 7.93 11 Household equipment 24,458,589 46 ... .92 -11.92 3.40 17 Household stores 6,608,712 12,469,268 45.17 54.83 -27.72 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
