to remove filtersEDF employs direct campaign to promote energy-saving package
29 Oct 2008 | by Joe Thomas
electrical appliances at the mains when not in use, rather than leaving them on standby. Banner ads ...
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Meet Glyn Butterworth, Barclaycard
12 Nov 2008 | by Staff
is still the dominant media for both our target audience and the Butterworth household, but with a massive ...
Media Bitch
07 Oct 2008 | by Media Week
orders: "Every time you leave your office, turn off the lights and all your electrical appliances ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
Labour reviews direct account
30 Sep 2008 | by Joe Thomas
privacy rules by making 250,000 calls to households featuring automated recorded messages from party ...
Are brands the new record labels?
16 Sep 2008 | by Adam Woods
16 years building household brands at Reckitt Benckiser, appointed as chief executive in July ...
Electrolux reviews below-the-line roster for all its brands
05 Sep 2008 | by Ed Kemp
LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see...appliances. In Europe, the key brands are Electrolux, AEG and Zanussi and the successful agencies will create ...
This Is What I Do: Tom Pearman, Microsoft
02 Sep 2008 | by Media Week
and then work incredibly hard to exploit it. Most wouldn't be household names, but have worked hard to find a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
