to remove filtersITV2 at ten years old
09 Dec 2008 | by Andy Fry
the Sky Digital platform, which gave an immediate boost in household penetration. It was also the time ...
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Kellogg signs up Olympic cyclist Chris Hoy
11 Dec 2008 | by Gemma Charles
Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg believes his knowledge and experience of eating healthy and training regularly can appeal to out-of-shape men. Hoy, who has been nominated for this year's BBC Sports ...
The week in marketing
09 Dec 2008
is reviewing its UK agency roster after merging its Domestic Appliances & Personal Care and Consumer ...
Philips reviews UK agency arrangements
08 Dec 2008 | by Fiona Ramsay
of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
Sector Insight: Bottled sauces
05 Dec 2008 | by Jane Bainbridge
in household penetration for mayonnaise. While more women than men consume mayonnaise, ketchup appeals to a ...
Sector Insight: Pet Food and petcare retailing
02 Dec 2008 | by Jane Bainbridge
and age-related problems. With 27m pets and 11.2m pet-owning households, this is a big market. Spending ... made canine ownership an option for more people. Children in a household are in-variably the catalyst ...
Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
Sky plots targeted ads by 2011
25 Nov 2008 | by Fiona Ramsay
commercials scheduled in ad breaks for ads tailored to individual households....Using demographic data generated by households opting in to receive targeted advertising, Sky would be able to push toy ads to families, or beauty products to young women. The ads would be swapped into programme breaks from a vault of ads stored on the Sky Plus PVR box. Targeted ads are described by Procter ...
What lies ahead for broadcasters and advertisers in a multi-platform era
25 Nov 2008 | by Fiona Ramsay
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
Media: Teletext Extra to broaden EPG ads
25 Nov 2008 | by Fiona Ramsay
, will be available in more than 8m households by the New Year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
