to remove filtersMeet Glyn Butterworth, Barclaycard
12 Nov 2008 | by Staff
is still the dominant media for both our target audience and the Butterworth household, but with a massive ...
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Could targeted TV ads damage the TV spot?
02 Dec 2008 | by Staff
on consumer households to make it worthwhile to attempt, without scaring them off. BSkyB is in a good ...
Kenwood to back new show on Discovery
03 Nov 2008 | by Maisie McCabe
LONDON - Kitchen appliance maker Kenwood has financed a new TV programme, Kenwood Glamour Puds
PVR homes in UK set to surpass 13 million by 2013
29 Oct 2008 | by Staff
satellite PVR households forecast by 2013. In five years' time, Informa predicts the UK will be third ...
EMEA - Television - TV takes a multi-plat form leap
21 Oct 2008 | by Lucy Rouse
in the US, it now airs to 149 million households and hotels via cable and satellite across the EMEA region ... households across Europe via cable and satellite, and has six million viewers a month. Its advertising model ... in 19 languages in 58 territories. It reaches 52.7 million households across Europe and has 18 local ...
ITV, C4 and BBC launch new HD channels on Freeeview
17 Oct 2008 | by Emma Barnett
the new HD services, the nearly 17 million UK households with Freeview will need to buy a new HD set ...
Rajar figures show DAB take-up increasing
16 Oct 2008 | by Tristan O'Carroll
, with nearly one-third of UK adults now living in a household with a DAB set....According to Rajar's Q3 data, 28.7% of those aged 15+ claim to live in a household which has a DAB receiver - an increase of 32% year on year from 21.7% in Q3 2007. At a time when Channel 4's withdrawal from the planned second commercial digital radio multiplex has potentially damaged the appeal of DAB ...
ITV to target local business with background web ads
14 Oct 2008 | by Milly Glaister
portals around property and household utilities as part of the broadcaster's plan to tap into the 4bn ...
Is TV on track for the digital revolution?
14 Oct 2008 | by Steve Hemsley
in the Copeland area, the rest of the district's 25,000 households made sure their sets could receive a digital ... , while Sky remains confident it can win the battle for households with children. Sky is busy marketing ... total viewing to decline as households reduce the number of television sets they own. He also expects ...
Polling Station - Digital Switchover
14 Oct 2008 | by Media Week
The digital switchover is due to be completed by 2012 and while the decision over how to upgrade a household's main family TV may be a relatively easy choice, as we can see from our poll, Freeview looks set to be the dominant platform among secondary sets. Even in households where satellite and cable dominate the family TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
