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24 Oct 2008
of appliances under both the Hoover and Candy brand names during 2008. Rattle's MD Nigel Hughes will lead ...
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Hotline: Domestic & General hunts for direct marketing agency
24 Oct 2008
Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing
Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
. The magazine was launched in August and distributed to 1.5m households across the UK. After two pilot issues ...
BR Video: 'Don't panic' says public on credit crunch
17 Oct 2008 | by Nikki Sandison and Jacquie Bowser
household name thanks to his financial coverage and widely read blog on the BBC's Business page. ...
Financial crisis changes consumers' online habits
14 Oct 2008 | by Miranda Fitzgerald
and widely-read blog . Peston became a household name in September last year when he was the first to reveal ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
forecasts a slow growth in household expenditure in 2008 and 2009, compared with the 1.6% decline ... interest in repairing and rejuvenating household items they already own, as opposed to simply replacing ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
