12 Dec 2008
| by Nikki Sandison
in an attempt to lower household bills. Ready meal sales have dropped by up to 40% at Asda as people choose ...
11 Dec 2008
| by Gemma Charles
Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg believes his knowledge and experience of eating healthy and training regularly can appeal to out-of-shape men. Hoy, who has been nominated for this year's BBC Sports ...
05 Dec 2008
| by Jane Bainbridge
in household penetration for mayonnaise. While more women than men consume mayonnaise, ketchup appeals to a ...
05 Dec 2008
that contains free brand representations from a range of
household brands. Created by Artomatic, the mailpack ...
21 Nov 2008
JOINT WINNER
Title: Twix + Tea
Media agency: MediaCom
Media directors: Louise Martell, Andy Walsh
Creative agency: TBWA
Account director: Mark Cochrane
Client: Mars
Brand: Twix
Marketing director: Angela Willmot
Media/brand manager: Laura Sheard
Attempts to position Twix as a hip chocolate...
21 Nov 2008
JOINT WINNER
Title: Mars Balls
Media agency: MediaCom
Media director: Andy Walsh
Media planners: Matt Bamford Bowes, Helen Wallace
Creative agency: Abbott Mead Vickers BBDO
Client: Mars
Brand: Mars Bar
Marketing director: Angela Willmot
Media/brand manager: Caroline Jary
Mars Bar's summer...
21 Nov 2008
of
the lunatic or the advertiser: safe sex with people is better than
unsafe sex with household appliances ...
11 Nov 2008
| by Darren Davidson
. "At a time when household budgets are under pressure, these measures would penalise the majority who ...
03 Nov 2008
| by Ben Bold
that showed Hitler holding a slice of pizza in a Nazi salute. In 2006 it offended householders in a door-drop in which householders had condoms put through their letterboxes, to promote its Lust pizza. Hell Pizza ...
28 Oct 2008
| by Alison Donnelly
The tie-up means that the newspaper will be distributed to about 10,000 extra households daily, significantly bolstering the News International title's circulation and sampling reach. Ocado, which makes an average of 65,000 deliveries every week, said that The Times was chosen because it is 'a favourite read ...