to remove filtersMark Ritson on branding: Wal-Mart learned its lesson
18 Nov 2008
year, an average of $2300 for each US house-hold shop-ping at Wal-Mart. ...
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Asda chief says thrift is here to stay
12 Dec 2008 | by Nikki Sandison
in an attempt to lower household bills. Ready meal sales have dropped by up to 40% at Asda as people choose ...
Supermarkets hit back in cheap alcohol row
11 Nov 2008 | by Darren Davidson
. "At a time when household budgets are under pressure, these measures would penalise the majority who ...
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
The tie-up means that the newspaper will be distributed to about 10,000 extra households daily, significantly bolstering the News International title's circulation and sampling reach. Ocado, which makes an average of 65,000 deliveries every week, said that The Times was chosen because it is 'a favourite read ...
Marketers cash in on Halloween
28 Oct 2008 | by Joe Thomas
households recognise the benefit of a fun event in October to break up the spell between summer and Christmas ...
Debenhams trials touch-screen kiosks
15 Oct 2008 | by Fiona Ramsay
and home entertainment systems, kitchen appliances and personal care items. ...
World: Russian consumers want to splash their cash ..
03 Oct 2008
consumer workshops, spontaneous brand awareness for household FMCG brands was low. And part ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
