Branding brief: Polyfilla overhauls its packaging
29 Jan 2008
Polyfilla, the DIY, decorating and household repair brand owned by ICI Paints, is overhauling its
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Asda shortlists agencies ahead of web overhaul
29 Jan 2008 | by Gareth Jones
The Wal-Mart-owned supermarket chain has shortlisted several UK digital shops, believed to include Avenue A | Razorfish, for the web development and online advertising brief. Asda s online offering spans groceries, health and beauty items, electrical goods, domestic appliances and its George clothing range ...
Direct brief: Kallo Foods launches first door-drop campaign
29 Jan 2008
will target 8m households and be supported by sampling events. Customers will receive a discount coupon
Superbrands case studies: BBC
25 Jan 2008
households receive digital multi channel television and radio services from Sky, Virgin Media and Freeview ... by the TV licence paid by all television households. This means it does not have to serve the interests ...
The World: Manila - Bitter ratings row hots up over TV measurement data
25 Jan 2008
GMA staff bribed metered households in Bacolod City to influence ratings in the area. GMA denies ...
Insurance Australia Group in DM review
25 Jan 2008 | by Staff
range of products, from motor vehicle, household and personal accident insurance to roadside rescue ...
‘Youthful optimism’ is more receptive to PR
24 Jan 2008 | by Hannah Marriott
The study interviewed opinon elites - university educated people in the top 25 per cent of household income - in 18 countries. This group was chosen because they were the most likely to be influenced by PR, rather than advertising. Twenty-five- to 34-year-olds were included for the first time ...
DIARY: Strange silence of the patio-warmers
24 Jan 2008
Apparently, garden patio heaters can increase a household carbon footprint from that of an oompa loompa to something akin to the BFG s. The initial EST story was picked up by BBC Breakfast last summer, which trailed the story all morning, and a call for retailers to stop selling them has now taken effect ...
DAB radio sales near 6.5 million mark
23 Jan 2008 | by Sarah Crawley-Boevey
forecasting sales for 2008 of 2.6 million, bringing the cumulative total to 9.1 million and household ...
Profile: Keeping it simple works for Miron
22 Jan 2008 | by Julia Martin
Sunday morning will, for millions of UK households, mean covering the kitchen table with a mass
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
