to remove filtersClients pin their hopes on Christmas
02 Nov 2009 | by David Benady
the prospects of this year being better than last and expects household goods to perform well. He says: "Last ...
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Young people - Separating media fact from fiction
03 Dec 2009 | by Kunal Dutta
in their bedroom, with access to four more in their household. Maxus's Place says teenagers are in "constant ...
Model duo do encore for Npower
02 Sep 2009 | by Staff
Following the success of its campaign featuring Wallace and Gromit, Npower has turned to the plasticine duo again to promote its offer on loft insulation. There has been an increase in the number of households upgrading or replacing their loft insulation over the past few years, thanks to financial ...
BeatThatQuote reappoints ARM to handle £8m account
28 Jul 2009 | by Arif Durrani
, with BeatThatQuote and rival brands ComparetheMarket, Money-Supermarket and Confused.com all becoming household ...
Fun and innovative product branding can pay dividends
16 Jun 2009 | by Sue Unerman
Even with my limited interest in the ups and downs of football clubs, I understand this is a joke. However, it is also an interesting spoof of the rebranding efforts that household products now use as a marketing tool. For example, for the last World Cup, Mars Bars were renamed Believe Bars, as part of a ...
Publicis' Levy predicts upturn in ad spend for second half of 2009
10 Jun 2009 | by Arif Durrani
in 2010" but warned "no previous ad recession has put household media names at risk like this one has". ...
Media told the worst is yet to come, by Martin Sorrell's GroupM
03 Jun 2009 | by Arif Durrani
household media brands at risk this summer, according to GroupM forecasts out today (3 June)....among the UK's largest media spenders. "No previous ad recession has put household media names at risk ...
MPG scoops Haier work
02 Jun 2009 | by Arif Durrani
, computers, mobile phones and kitchen appliances, and has forged alliances with European retailers Kesa ...
Reckitt Benckiser reviews £800m global media ahead of digital expansion
28 May 2009 | by Arif Durrani
is the name behind many well-known packaged goods brands in the household and specialty food products ...
Adconion's Nick Higgins enjoys LA's frantic pace
24 Feb 2009 | by Harriet Dennys
? Volume, research and consumer insights. When 123 million households are online searching, blogging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
