THE LOWDOWN The packaged goods company Method is endeavouring to gain people's support of the Household ...
WINNER Title: Walkers 'Do Us A Flavour' Duration period: August 2008-May 2009 Media agency: OMD UK Media director: Philippa Glass Account directors/media planners: Sarah Mcbeath, James Campbell Creative agency: Abbott Mead Vickers BBDO Creative director: n/s Account director: Simon Lamplough...
Elliot GROCERY, SOFT DRINKS HOUSEHOLD Title: Galaxy Reading Duration period: March 2009-May 2009 ...
and Rapp Media fighting it out. One household is certain to be split whatever the outcome - Rapp's Ben ...
the take-up of digital radio been so slow? To be fair, digital radio is already in a third of households ...
as "the guide to living with style". Aimed at women with a median age of 37.2 and household income of $103 ...
The domestic kitchen appliance company has invited seven agencies to submit tenders, with a view to drawing up a shortlist, as it looks for a strategic partner to help develop a more direct relationship with its customers. It wants a programme that combines on- and offline communications to increase loyalty ...
click, I learn that a fifth of my household's carbon footprint comes from heating water. A good deal ...
There's an advertising awards do this week, with no agencies on the guest list. It's not trivial either: it's part of London's Film Festival with its attendant A-listers and glamour, and the work in this competition is TV for household names - Nokia, McDonald's, HP, Visa, the list goes on. Called MOFILM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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