Search results for Household Appliances

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Sector Insight: Housewares retailing

specific need). The sector covers small, portable items used in the home and garden, as well as household textiles, but not big-ticket items such as kitchen appliances and furniture. The core market, comprising ... . Household textiles, for example, are expected to record growth of 19% to reach a value of 6.6bn by 2014 ...

Miele starts agency search for CRM task

The domestic kitchen appliance company has invited seven agencies to submit tenders, with a view to drawing up a shortlist, as it looks for a strategic partner to help develop a more direct relationship with its customers. It wants a programme that combines on- and offline communications to increase loyalty ...

M&S to sell other brands for the first time in 125 years

selection of branded grocery and household products has a place at Marks Spencer. "Our customers ...

Winter warmer: Stephen Fry recites 'Odes to AGA' in nostalgia-laden campaign

LONDON - It may be the ultimate upper middle-class accessory, but iconic appliance brand AGA

Regulator bans Miele vacuum ads over hardiness claims

that they were designed to simulate strain on the product based on average household use. The company said ...

John Lewis launches own-brand TVs

-fareast-language:#0400; mso-bidi-language:#0400;} John Lewis large appliances were introduced in 2005 and small appliances in 2007. Press ads broke on the weekend to promote the TV range, which consists of 19, 22 ...

Homeserve brings in fictional 'hero' staff as face of its brand

Four of the characters represent the main trades Homeserve experts deal in -- heating, plumbing, electrical and appliance repairs -- another one represents its contact centre agents. The characters were ... ." Homeserve and Grey London have worked together since June 2008 when the household maintenance specialist ...

20 worst household gadgets

LONDON - Shower radios, electric candles and electric nailfiles were voted the worst household...;} The shower radio has come top of the list of worst household gadgets, cited by 49% of in a random survey ... that recommendations from friends or family had enticed them into buying many of their most useless household gadgets ... -fareast-language:#0400; mso-bidi-language:#0400;} Top 20 Worst Household Gadgets ...

Alice Cooper asks viewers to trade in their old TVs, not throw them out in Sony Bravia ad

scrappage scheme for domestic appliances similar to the EU programme that offers discounts on new cars ...

Sainsbury's focuses on non-food with new website

% of households with our online grocery deliveries, and our research shows that our customers want to buy non food ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.