to remove filtersCan advertising really create a family of brands?
04 Aug 2009 | by Amy Golding
, marketing director, household and personal care, at Reckitt Benckiser, is cautious about multi-brand ads ...
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Brand Health Check: Skoda
01 Dec 2009 | by Jeremy Lee
, as unemployment and inflation are likely to rise in 2010, putting a further squeeze on household spending power ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
the company and its house-hold goods rivals. Unilever, the UK's third-biggest spender, increased its spend ... retreat from advertising by P G. Meanwhile, Reckitt Benckiser's UK marketing director for household ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
you sign,' he says. 'In the past, a household name might be enough to seal a deal but today that means ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
The rocketing popularity of price-comparison websites shows no sign of abating. No doubt driven by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... sites such as uSwitch and Energy Helpline have become dominant forces and household brands in their own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
