to remove filtersAsda explains its bold attempt to involve customers in decision-making
06 Oct 2009 | by Fiona Ramsay
ranges and new food and household lines. It has named this open-door policy Chosen By You'. Bond says ...
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M&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
selection of branded grocery and household products has a place at Marks Spencer. "Our customers ...
Viral View - Nike's "Most Valuable Puppet" campaign
19 Jun 2009
take over households in the build-up to a major sporting final, Nike has not only generated millions ...
Oxfam reports more shoppers at charity shops but fewer donations
08 May 2009 | by Becky Wilkerson
of household goods. However, demand for donated goods remains high - the number of shoppers in Oxfam shops ...
British consumers swap going out for staying in
16 Apr 2009 | by Becky Wilkerson
%, but the average household now spends 30 a week on drink - up 3%, according to a survey by Mintel. Six out of 10 ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
the company and its house-hold goods rivals. Unilever, the UK's third-biggest spender, increased its spend ... retreat from advertising by P G. Meanwhile, Reckitt Benckiser's UK marketing director for household ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
you sign,' he says. 'In the past, a household name might be enough to seal a deal but today that means ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
The rocketing popularity of price-comparison websites shows no sign of abating. No doubt driven by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... sites such as uSwitch and Energy Helpline have become dominant forces and household brands in their own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
