to remove filtersEnergy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
emissions and, therefore money, should be as important to those running fleets as it is to householders ...
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WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
and all the household names in between, writes Simon Kershaw.
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
there are thousands of household, niche, ethnic and international grocery items, all available at the click of a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Nectar to run Emergency Budget tactical ads to reassure consumers
21 Jun 2010 | by Alex Brownsell
difference." Nectar claims to have around 17 million active household accounts, with participating ...
Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook
09 Jun 2010 | by Alan Mitchell
, using mobile phone GPS data, or what appliances I turn on and off, using smart energy meters, or every ...
Carling runs free-pint promotion to help on-trade
17 May 2010 | by Gemma Charles
LONDON - Carling is sending vouchers offering a free pint to two million households in a bid
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
removal device - following on from sex toys and high-end kitchen appliances.
DM industry beats government recycling targets
01 Apr 2010 | by Matt Williams
Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% figure, and even beating the 2013 target of 70%. The DMA has attributed the success to better-targeted campaigns, improved industry initiatives, as well as a rise in household recycling levels. The figures mean ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
