Search results for Household Appliances

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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

appliances. A scientific, insight-driven approach to marketing is the fuel behind that growth, as LG head ...

GroupM forecasts 7.7% growth for UK adspend in 2010

25 Nov 2010 | by Arif Durrani

"in the 3% to 4% range" as taxes rise and household spend is likely to fall. Adam Smith, futures ...

RKCR and Lowe chiefs take Apprentices to the cleaners

11 Nov 2010 | by Sara Kimberley

The groups task was to create and produce a new brand of household cleaning product, along with a TV and radio ad. The programme's supremo, Lord Alan Sugar, enlisted the help of "one of the top ad agencies" Lowe to use its facilities. The two teams created the Germ-O-Nater and the Octo-Kleen, which ...

Campaign Big Awards: The Winners

01 Nov 2010

, Corporate Utilities Grocery, Soft Drinks Household IT Technology Gold winners ...

GHD approaches agencies for direct and digital review

28 Oct 2010 | by Sara Kimberley

GHD, the global haircare appliances brand, is holding a review for its direct and digital account.

Indesit calls pitch for £20m media

28 Oct 2010 | by Katherine Levy

Indesit, the household appliance manufacturer that owns the Hotpoint and Ariston brands...in the UK, with spend focused on press ads. Indesit produces a range of gas and electrical household appliances and owns the white goods brands Stinol, Scholtes and the Cannon cooker range. It claims ...

Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners

28 Oct 2010

View all of the winning campaigns from the Grocery, Soft Drinks & Household category.

Media isn't rocket science... or is it?

14 Oct 2010 | by Adam Woods

the appliance of media science at its most acute. The promise is one of data-driven targeting of audiences down ...

Comparethemarket.com appoints LBi to digital account

14 Oct 2010 | by Sara Kimberley

managing director Anil Pillai said: "We are hugely excited about working with such a well-known household ...

Energy Saving Trust hands DM account to SFW

08 Oct 2010 | by Sara Kimberley

emissions and, therefore money, should be as important to those running fleets as it is to householders ...

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