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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

appliances. A scientific, insight-driven approach to marketing is the fuel behind that growth, as LG head ...

How are real mums' online tastes evolving?

10 Dec 2010 | by Julie Forey

, 66% using the internet to buy things for the baby and over half (51%) having bought household items ...

Kellogg appoints Harrison as permanent marketing director

09 Dec 2010 | by John Reynolds

and will have responsibility for household brands including Kellogg s Corn Flakes, All-Bran and Rice Krispies ...

Retailers braced for disappointing Christmas

12 Nov 2010 | by Ed Owen

, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...

Video-on-demand hits the mainstream

05 Nov 2010 | by UM London

Far from being niche, VoD is a channel in its own terms With nearly a third of internet-equipped households tuning in, video-on-demand (VoD) has now become a mainstream media channel. In order to capitalise on the opportunities it offers, UM London created VoDio (video-on-demand investment optimiser) - a ...

Ecommerce contributes £100bn to UK economy

28 Oct 2010 | by Ben Bold

the likes of the US, Germany and France. The report claimed that more than 19 million UK households have ...

Ofcom forces BT to open its fibre network to rivals

08 Oct 2010 | by Sarah Shearman

rolled out 50Mb/s to 49% of households and is due to launch its 100Mb/s service soon. Other smaller ...

Eva Longoria to heat up 2010 MTV EMAs

07 Oct 2010 | by Arif Durrani

households. For more MTV EMA updates at www.facebook.com/mtvema . ...

Why is online advertising still failing to engage consumers?

01 Oct 2010 | by Faye Weeks

recent article about household spending, broadband access was one of the last items people would ... if you are a motoring, electrical, household, financial or pharmaceutical brand. Take time to understand ... % Electrical 9% 10% 7% 15% Motors 8% 8% 9% 7% Household Home 7 ...

The X Factor to launch online branded content shop

22 Sep 2010 | by Maisie McCabe

Very.co.uk will host a dedicated section of the official website at www.itv.com/xfactor, where fans of the show can read weekly fashion content related to The X Factor and buy branded clothes and household items. As part of the partnership, the finalists and the Very.co.uk designers will collaborate ...

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