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Close-Up: Ethnic advertising to shake off 'minority discipline' tag

with 40 for their white counterparts. Household profile The average Bangladeshi household contains 4.5 people, followed by Pakistani (4.1) and Indian (3.3). The smallest households are White Irish (2 ...

Media Headliner: Johnson drags The Lady out of the Victorian era

- standing favourite with the Queen, is still welcome in the royal household, however. Camilla, Duchess ...

Media: All about ... Digital radio switchover

, but on the radio side, around 35 per cent of households have a digital radio." 1. Digital Radio UK may face a ...

The Work: Private View

Faggots commercial stirred a little debate in our household. I found it humorous and I understand totally ...

Media Forum: Should advertisers like HD?

million households. And, last weekend, Sky took this to a new level with the launch of its 3D TV service ... will be available to 50 per cent of UK households by the time the World Cup kicks off later this year. I'd say ... on households' main TV sets and falling on secondary screens. HD is serving to underline what we've always ...

Work Club beats three to £4m Sharp ad account

all Sharp products; from home entertainment and appliances, to business document systems and solar ...

Media Forum: Does radio need reviving?

, Fox and Vaughan are all household names. And we shouldn't assume that everything's going brilliantly ...

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'

and opportunities, including household targeting. - What does FMCG brands' use of Twitter feeds during 2009 tell ...

The Years Ahead For ... Digital

step towards the adoption of internet-style ad targeting on TV - using basic household data to "serve ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.