to remove filtersOrangina serves up bizarre ad parody
30 Nov 2010 | by Sara Kimberley
substitute for a variety of household goods such as shampoo and milk.
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Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
launched its last TV ad in September. The 30-second spot starred a family of household pets to help ...
Media Lifeline: Royal events on television
26 Nov 2010
1953: Although there are relatively few TV households in Britain at the start of the 50s, an estimated 20 million people (more than one third of the population at this point) huddles around such sets as there are to watch the coronation of Queen Elizabeth II in June. 1969: Her Majesty's loyal subjects are starved ...
Media Awards 2010: Best Grocery, Soft Drinks and Household Campaign
19 Nov 2010
WINNER Title: BRUzil Duration period: May 2010-July 2010 Media agency: PHD North Media director: Jason Spencer Account director/media planner: Lorraine Jones Creative agencies: Leith, Blonde, Burt Greener Creative directors: Ed Brooke (Leith), Phil Adams (Blonde), Lorna Burt (Burt Greener) Account...
Media Awards 2010: Finalists
19 Nov 2010
: Keith Moor Media/brand manager: Russell Graham GROCERY, SOFT DRINKS AND HOUSEHOLD Title: Glaceau ...
RKCR and Lowe chiefs take Apprentices to the cleaners
11 Nov 2010 | by Sara Kimberley
The groups task was to create and produce a new brand of household cleaning product, along with a TV and radio ad. The programme's supremo, Lord Alan Sugar, enlisted the help of "one of the top ad agencies" Lowe to use its facilities. The two teams created the Germ-O-Nater and the Octo-Kleen, which ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
IPA Effectiveness Awards 2010: Silver Award - Heinz
05 Nov 2010
owners. Heinz successfully fought off its competitors and drove sales in the context of household budget ...
Campaign Big Awards: The Winners
01 Nov 2010
, Corporate Utilities Grocery, Soft Drinks Household IT Technology Gold winners ...
GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
GHD, the global haircare appliances brand, is holding a review for its direct and digital account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
