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Hovis man to head Premier Foods marketing

09 Dec 2010 | by Ed Owen

responsibility for household brands including Branston and Mr Kipling. Goldstone, who has worked at Premier ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

that children love the puppy is because they aspire to have a household pal exactly like that. I think Andrex ...

Editor's Comment: Sky's the limit

06 Dec 2010 | by Gareth Jones

To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair. The plan to help consumers become more energy-efficient makes perfect sense. Apart from its strong sustainability ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

. The head of the household and his family sat at the 'high' end of the hall on a raised table; the rest of the household sat in strict hierarchical order at the tables arranged beneath them. - In the agency world ...

New Year VAT increase to trigger £2.3bn consumer squeeze

03 Dec 2010 | by Ed Owen

and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

Asda eyes up brand tie for fabric softener dispensers

02 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

and consultancy Oakdene Hollins, and own-label household-goods and personal care products manufacturer Robert ...

Sky targets energy firms with UK call-out service

30 Nov 2010 | by Ed Owen

households.

Retail sales jump in the run-up to Christmas

26 Nov 2010 | by Ed Owen

into household incomes." Elsewhere, figures from retailer John Lewis today (26 November), show brisk Christmas ...

Turkey magnate Bernard Matthews dies aged 80

26 Nov 2010 | by Ed Owen

The company today announced: "Bernard Matthews passed away on the afternoon of the 25th November." Matthews became a household face after regularly featuring in his own ads and coining the catchphrase "They're Boooootiful!". Born in 1930 in Norfolk, Matthews founded his company in 1950 with a 2.50 investment for 20 ...

Tesco marketing chief expects 'biggest Christmas yet'

25 Nov 2010 | by Ed Owen

). The store has a new catalogue and collect service for household and electrical goods, and a department ... collection for non-food and household items. Customers examine products on display, and then buy through ...

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