The Times and Sunday Times attract 75% of online audience from UK
10 Nov 2010 | by Arif Durrani
% reportedly having a household income of more than 50,000, while 60% of its iPad subscribers were over 100 ...
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RKCR and Lowe chiefs take Apprentices to the cleaners
11 Nov 2010 | by Sara Kimberley
The groups task was to create and produce a new brand of household cleaning product, along with a TV and radio ad. The programme's supremo, Lord Alan Sugar, enlisted the help of "one of the top ad agencies" Lowe to use its facilities. The two teams created the Germ-O-Nater and the Octo-Kleen, which ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
Tesco Direct launches dedicated mobile website
08 Nov 2010 | by Ed Owen
Tesco Direct has launched its first mobile website, dedicated to non-food and household items
Amazon acquires ecommerce rival Quidsi
08 Nov 2010 | by Sarah Shearman
similar service for 25,000 basic household items from more than 900 brands. It most recently launched ... household products earlier this year. ...
Video-on-demand hits the mainstream
05 Nov 2010 | by UM London
Far from being niche, VoD is a channel in its own terms With nearly a third of internet-equipped households tuning in, video-on-demand (VoD) has now become a mainstream media channel. In order to capitalise on the opportunities it offers, UM London created VoDio (video-on-demand investment optimiser) - a ...
IPA Effectiveness Awards 2010: Silver Award - Heinz
05 Nov 2010
owners. Heinz successfully fought off its competitors and drove sales in the context of household budget ...
Social media: Know your Bloggers
04 Nov 2010 | by Cathy Bussey
that you can buy them,' warns Tsakiris. Benjamin Fox, content editor at Appliances Online, adds: 'If you ...
Haier aims to crack UK with marketing hires
03 Nov 2010 | by Ed Owen
for UK households". Haier Europe has promoted Duan Wei to market director Haier UK Ireland ...
Dettol launches help drive Reckitt past £2bn quarterly revenue
02 Nov 2010 | by Ed Owen
. The group also improved its gross margin from 59.4% to 60.2%. Total household and health and personal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
