The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
that children love the puppy is because they aspire to have a household pal exactly like that. I think Andrex ...
launched its last TV ad in September. The 30-second spot starred a family of household pets to help ...
that children love the puppy is because they aspire to have a household pal exactly like that. I think Andrex ...
To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair. The plan to help consumers become more energy-efficient makes perfect sense. Apart from its strong sustainability ...
. The head of the household and his family sat at the 'high' end of the hall on a raised table; the rest of the household sat in strict hierarchical order at the tables arranged beneath them. - In the agency world ...
and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...
into household incomes." Elsewhere, figures from retailer John Lewis today (26 November), show brisk Christmas ...
, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...
for UK households". Haier Europe has promoted Duan Wei to market director Haier UK Ireland ...
GHD, the global haircare appliances brand, is holding a review for its direct and digital account.
Indesit, the household appliance manufacturer that owns the Hotpoint and Ariston brands...in the UK, with spend focused on press ads. Indesit produces a range of gas and electrical household appliances and owns the white goods brands Stinol, Scholtes and the Cannon cooker range. It claims ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.