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New Year VAT increase to trigger £2.3bn consumer squeeze

and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

Paper Round (17 August) - Which clients are advertising in the national press?

low-price household items. British Gas is offering insulation surveys as winter approaches, using ...

Paper Round (6 August) - Which clients are advertising in the national press?

, supermarkets continue to push various deals on fruit, household products and essentials. DFS pushes its ...

Paper Round (23 July) - Which brands are advertising in the national press?

electronics deals, including offers on TVs, laptops, cameras and household appliances with an ad in The Sun ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Household Title A little bit tasty Photographer Nigel Harniman Brand Mars Entered by Nigel Harniman ...

Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Marketing's Power 100

' experience in the household-goods sector, has overseen a transformation in marketing at the FMCG company ...

Crisis marketing: When the going gets tough...

code",' says Chris Munn, marketing controller, household, at Dairy Crest. The weeks of extreme weather ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.