Search results for Household Appliances

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Kraft sniffs out an experiential marketing platform in 'People'

demographic: women ages 25 to 54 who have children or multiple-member households. While treats for the nose ...

GE Healthcare targets consumer audience in new campaign

awareness of its healthcare division among lay audiences, who are most familiar with the company's household appliances. But the underlying theme of the campaign is to also communicate about GE's vision of how ...

ESPN gains momentum by turning skeptics into fans

From San Francisco to Southeast Asia, ESPN is "The Worldwide Leader in Sports," featuring a broad portfolio of multimedia entertainment assets that includes more than 50 properties. ESPN reaches into 88 million households across the globe each day. The network presents more than 5,100 live or original hours ...

Whirlpool takes on feel-good status with consumers

Reporters who cover the appliance space give the company good marks when it comes to media relations. "They ... appliances for homes Habitat builds for needy families. She was asked to consider if Whirlpool should ...

Aflac shows consumers company behind the duck

in Japan, writing policies for one out of every four Japanese households. Aflac's success isn't just ...

Edelman Trust Barometer finds NGOs are the most trusted organizations

; and 150 each from Canada, Brazil, and Japan. Edelman chose college-educated respondents with a household ...

MEDIA PROFILE: Slate's focus on thought and discussion make it tough to pitch

or higher, and the average household income of readers is $83,126. Since the magazine switched from a ...

HFC Bank to put Marbles cards PR work out to pitch

Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... , Edelman PR Worldwide, which Household started working with in the US this year, is not in the running ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

householders to evaluate public awareness and understanding of the new warning codes. Results ...

Survey shows US investors to be largely unaware of brand identity

manufactures Corningware household products - even though the company sold that part of its business two ...

 

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