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Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
WINNER Title: BRUzil Duration period: May 2010-July 2010 Media agency: PHD North Media director: Jason Spencer Account director/media planner: Lorraine Jones Creative agencies: Leith, Blonde, Burt Greener Creative directors: Ed Brooke (Leith), Phil Adams (Blonde), Lorna Burt (Burt Greener) Account...
. One might assume, therefore, that household fresheners would benefit from the stay-at-home trend ... were used in 17m UK homes. Ninety-four per cent of the market is accounted for by the household ... promotions. Within the total household products market, fresheners account for 13% of value sales ...
LONDON - Shower radios, electric candles and electric nailfiles were voted the worst household...;} The shower radio has come top of the list of worst household gadgets, cited by 49% of in a random survey ... that recommendations from friends or family had enticed them into buying many of their most useless household gadgets ... -fareast-language:#0400; mso-bidi-language:#0400;} Top 20 Worst Household Gadgets ...
for household chores continues to fall mostly to them. The way in which people clean their homes has changed ... . The recession has also affected the household cleaning sector. This year its value has dropped to an estimated ... household fresheners. Consumers looking for quick-fix solutions could be hoping to mask the lack of genuine ...
LONDON - Comet is running a scrappage scheme for domestic appliances, offering 20% off large kitchen appliances including brands like Bosch, Neff and Siemens.
The entrance of a wealth of innovative and eco-friendly products to the household freshener sector...household fresheners remain the fastest-growing sector within the household care market, there are issues ... % of households). According to Mintel, in 2008 value sales growth was halved to 3.8% with total sales estimated ... to light up in public places, more people are smoking at home, thus creating greater demand for household ...
JOINT WINNER Title: Twix + Tea Media agency: MediaCom Media directors: Louise Martell, Andy Walsh Creative agency: TBWA Account director: Mark Cochrane Client: Mars Brand: Twix Marketing director: Angela Willmot Media/brand manager: Laura Sheard Attempts to position Twix as a hip chocolate...
JOINT WINNER Title: Mars Balls Media agency: MediaCom Media director: Andy Walsh Media planners: Matt Bamford Bowes, Helen Wallace Creative agency: Abbott Mead Vickers BBDO Client: Mars Brand: Mars Bar Marketing director: Angela Willmot Media/brand manager: Caroline Jary Mars Bar's summer...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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