MTV
29 May 2012
that stretched to 1.6m households. The brand's VMAs began in 1984 with a memorable performance of Like a ... , and its channels reach 508m households worldwide. It has had a strong influence on film, too ...
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
huge audience and is further step in our mission to make Zoopla a household name, synonymous ...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
Kenwood
02 May 2012
From the outset, the kitchen-appliance brand has combined utility and reliability with a strong...and amateur cooks alike, and has become the flagship product of the domestic appliance company that gives ... who worked on radar systems during World War II. Wood set out to produce domestic appliances ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
of 'hidden London' and the range depicts a Victorian household with three box sizes that stack to create a ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
through and redefine themselves outside the middle ground. In the household and laundry category, where ... been a key way of rebuilding category sales and brands' margins. By innovating in this way, household ...
Boris teams up with P&G to kick off capital clean-up
12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
household brands Flash, Febreeze and Ariel. A Flash "landmark" on the Southbank will draw attention ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
