Samsung fills vacant mobile marketing director role
06 Jan 2012 | by Matthew Chapman
includes mobile, home appliances and computing He reports directly to David Song, managing director ...
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Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the full range of Ecover products, from laundry and household goods to washing up liquid. The TV ad ... cleaning brands." Read Marketing s sector insight on household cleaners here. Follow Loulla ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
it can help save consumers money across their household bills....on all of their household bills. "The 'You're So MoneySupermarket' campaign has been very successful ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
stocked armoury of tools - ex-factory shipment data, household panel data, retail audit data, brand ...
Former Heinz man exits Westmill Foods
21 Dec 2011 | by John Reynolds
marketing post at Orange Glo, the household cleaning company, which he left in 2003 to join Heinz. Jaffe ...
Pick of the Week - 101/Asios
08 Dec 2011
"The quality on offer here really leaps out during any ad break. The spectacle of household objects flying is intriguing enough, but the direction and backing track lend the spot an almost haunting quality. A great way of communicating the benefits available from the company previously known as Airmiles ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
Thomas Cook couldn't be a better sign of the times: a household brand name with a 170-year pedigree that is pleading with its banks for survival, thanks to unrest in Egypt and Tunisia and a 20% sales slump in parts of the Eurozone, which accounts for more than 40% of its sales. Where has the fun ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
minute percentage-point share increase from the Lidstone household, and maybe many others like ours ...
Andrew Walmsley on Digital: The future of brainpower
30 Nov 2011 | by Andrew Walmsley
can comfortably out-think my domestic appliances. But for how long? It is well known that the sort ...
Virgin Media to launch targeted TV ad service in 2012
29 Nov 2011 | by Sarah Shearman
The service will allow ads across all Virgin's platforms to be targeted to individual households. As a result, Virgin Media's 3.8m TV customers will see relevant ads on content through TVs connected to a Virgin Media box. Initially, it will be rolled out for video on-demand content ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
