to remove filtersCity & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
.' Amid the doom and gloom, a number of household names including Sainsbury's, WHSmith and JD Sports have ...
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Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
Netto's household penetration was also up by 12 per cent. ...
News Analysis: Tesco's PR battle to stay at the top
30 Apr 2004
and electrical appliances as well as financial services and telecoms. Tesco has sailed through unscathed during ...
M&F lands Lloydspharmacy remit
24 May 2002
on the account next month, will be tasked with building the brand into a household name. The agency ...
JCPR to 'demystify' DVDs in consumer campaign
28 Sep 2001
The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...
MEDIA: Nationals look to high street links to regain lost readers
10 Sep 1999 | by MAGGIE BROWN
do the bulk of household buying, too. It is becoming increasingly important for papers ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
per cent of respondents were unsure how to help a child who swallowed household poisons. From ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
