09 Feb 2012
"Bathroom piping isn't the easiest sell, but overlaying a Mozart piano sonata with a cheesy US voiceover and even cheesier finger-clicking surely isn't the way forward.
The household sets look likely to fall apart at any minute. That said, not since the Giovanni Rana pasta ad with Tim Lovejoy has ...
07 Feb 2012
| by Staff
ever attended a Tupperware party.
6. Household goods: John Lewis John Lewis is a recent addition ...
warrant revoked in 1999 "due to a lack of demand in royal households"
After Eight chocolates ...
02 Feb 2012
| by John Reynolds
Unilever is the world's second-biggest maker of branded household products, by sales, behind Proctor Gamble.
The Anglo-Dutch firm today (2 February) reported net profits up 1% from 4.59bn ( 3 ...
the UK, was hit by an increase in prices, particularly across its spreads, which include household brands ...
26 Jan 2012
| by Matthew Chapman
The collaboration marks the first time that Samsung has launched a promotion with Contostavlos, who has become a household name since joining 'The X Factor'.
The tie-up means that customers who buy a Samsung Galaxy phone from Phones4u from tomorrow (27 January) will stand a chance of winning a ...
24 Jan 2012
| by Matt Morley-Brown
everyone has the sport as close to their heart as we have our household pets.
For them, rugby is more ...
23 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
in consumer research as well as boasting 80% less saturated fat than butter.
"With a household penetration ...
18 Jan 2012
| by Eric Bader, president and chief strategy officer, worldwide, Initiative
Numerous devices, appliances and services around the house, including fridges, thermostats, vacuum cleaners ...
of devices.
Why does this matter to marketers?
Just about every aspect of a household can now produce ...
18 Jan 2012
by about 7% a year, and the rate of consumption of basic household goods, not to mention luxury items ...
17 Jan 2012
| by John Reynolds
German-owned M ller is already a big presence on the nation's supermarkets shelves with its household yoghurt brands.
Robert Wiseman Dairies, which was founded in 1947 and still operates from the original farmhouse, has an approximate 30% share of the UK fresh-milk market.
Milk sold to retailers ...
16 Jan 2012
driving promotions deeper than ever. Show me a grocery or household brand that is selling less than 65 ...