12 Jan 2011
| by Daniel Farey-Jones
April to 14 June in approximately 7,500 households participating in the Kantar Worldpanel service ...
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The participating households' media consumption was measured by questionnaire, with the exception of online ...
20 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
EDF Energy, the UK energy supplier, is launching an energy monitor and appliances controller with a...The EcoManager allows consumers to switch off household appliances remotely, monitor the energy ...
consumers to "say goodnight" to their appliances remotely instead of switching off plugs individually ...
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The device works by plugging appliances that users wish to control into transmitter plugs ...
25 Jun 2010
| by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ...
paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
10 Jun 2010
| by Joe Thomas
will stand out from the crowd and help position Paddy Power as household name within both categories." Last ...
02 Sep 2009
| by Staff
Homeowners could see their insurance rates increase if anyone in the household uses social networking sites, according to the Daily Mail. This idea stems from reports that users are divulging too much information online . However, members of the public interviewed in the latest Brand Republic ...
02 Jul 2008
| by Staff
The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion. It is the company's first ad for its electrical appliances in more than five years. Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning ...