to remove filtersMulti-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
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ITV2 at ten years old
09 Dec 2008 | by Andy Fry
the Sky Digital platform, which gave an immediate boost in household penetration. It was also the time ...
Sky plots targeted ads by 2011
25 Nov 2008 | by Fiona Ramsay
commercials scheduled in ad breaks for ads tailored to individual households....Using demographic data generated by households opting in to receive targeted advertising, Sky would be able to push toy ads to families, or beauty products to young women. The ads would be swapped into programme breaks from a vault of ads stored on the Sky Plus PVR box. Targeted ads are described by Procter ...
What lies ahead for broadcasters and advertisers in a multi-platform era
25 Nov 2008 | by Fiona Ramsay
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
Media: Teletext Extra to broaden EPG ads
25 Nov 2008 | by Fiona Ramsay
, will be available in more than 8m households by the New Year.
Freeview launches PVR drive
04 Nov 2008 | by Alison Donnelly
are in 9.7m households, but only about 5% of those are using Freeview+. We feel there is an opportunity ...
MTV uses humour in safe sex campaign
04 Nov 2008 | by Alex Brownsell
to use a condom, while other bedroom appliances may be less advisable. Each ad is divided into three ...
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
The tie-up means that the newspaper will be distributed to about 10,000 extra households daily, significantly bolstering the News International title's circulation and sampling reach. Ocado, which makes an average of 65,000 deliveries every week, said that The Times was chosen because it is 'a favourite read ...
Media: Freeview boosted by extra channels
21 Oct 2008 | by Alison Donnelly
households have access to Freeview. ...
Financial crisis changes consumers' online habits
14 Oct 2008 | by Miranda Fitzgerald
and widely-read blog . Peston became a household name in September last year when he was the first to reveal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
