Ford pulls News of the World advertising following Milly Dowler allegations
05 Jul 2011 | by Ben Bold
the paper itself states, one-in-five are women with children in the household. Advertisers in last Sunday ...
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Sainsbury's partners with Channel 4 for Paralympic shorts
05 Jul 2011 | by Maisie McCabe
mutual marketing goals to try and make these outstanding athletes household names in the run ...
Barb to measure web TV viewing
01 Jul 2011 | by Ben Bold
the introduction of a web TV-viewing meter to UK households.
Is C5 right about YouView?
30 Jun 2011 | by Alasdair Reid
the likes of PS3 and Xbox. There's some potential for getting Freeview households to trade up but ...
Why advertisers should welcome time-shifted TV
23 Jun 2011 | by Sav Evangelou and Lindsey Clay
live (87 per cent in those households that have a DTR) because people prefer it that way. We want ... -skipping. Nearly half of UK households now have a DTR, and that will continue to grow, and we would expect time ...
UKTV launches campaign to promote Eden
22 Jun 2011 | by Maisie McCabe
households with Freeview . The digital TV broadcaster will be backing the initiative with a seven ...
UKTV adds Really to Freeview platform
14 Jun 2011 | by Maisie McCabe
UKTV is to expand its lifestyle channel Really to the 19m households with Freeview.
Paper Round (13 Jun) - Which clients are advertising in the national press?
13 Jun 2011 | by Sarah Johnson
of home appliances alongside the release of animation 'Cars 2' in The Daily Telegraph. The Guardian ...
Sector Insight: Pet food
09 Jun 2011 | by Jane Bainbridge
better than most. The role of the pet has been elevated in many households, according to research ... the sector, but over the past five years the number of households with dogs overtook those with cats. However, as cat owners are more likely to have more than one feline in their household, there is a greater cat ...
All about...Web TV ad trading
09 Jun 2011 | by Alasdair Reid
, by the end of 2011, in up to a quarter of UK households, the main sitting room TV will be capable of web ... : "The new gatekeepers will hold the viewing and household data necessary to make addressable advertising ... are numbered. As one buyer puts it: "Betting my clients' money on data from a 5,200-household panel is actually ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
