to remove filtersTrend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
(26%), business and industrial (25%) and electronics and household appliances (14%), while automotive ...
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My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
of devices greatly differs from household to household. People don't just watch TV anymore. For a late ...
My Media Week: Jenny Biggam
22 Feb 2012 | by Hayley Pinkerfield
market (3%). It's a good ratio. I leave lunch early to have a meeting about a new household-cleaning concept the bottle for life. It's a refillable household-cleaning product, which is beautifully packaged ...
Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
households should see their ads. However, Sky's rhetoric has not yet been matched with decisive action ... 's customer information - such as postcode and household viewing behaviour - to fine-tune their targeting ...
Trend Report: How have media agencies coped with the recession?
14 Oct 2011 | by Mike Fletcher
extensive association with swimming ever in the UK. The aim was to reach two million household decision ... weekly household cereal consumption data and a SMART tool for Barclaycard that provides effectiveness ...
Rory Sutherland: Why opposing views on marketing theory are often both right
25 Aug 2011 | by Rory Sutherland
and mildly downcast, and his first action on speaking to the householder was not to talk about his fine range ...
Stephen Farquhar: Brands discovering the real beauty of tailored advertising
18 Aug 2011 | by Stephen Farquhar
enthusiasm for it. It's very exciting. Two years from now, 150 million of the world's households will have ...
Oak Furniture Land appoints first creative and media agencies
11 Aug 2011 | by Sophie Maden
-for-like sales growth and we intend to maintain this pace until our brand is firmly established as a household ...
The Specialist Works Group wins PayDayUK.co.uk media account
10 Aug 2011 | by Jeremy King
much look forward to PaydayUK.co.uk becoming established as the number-one household name in the UK ...
Why advertisers should welcome time-shifted TV
23 Jun 2011 | by Sav Evangelou and Lindsey Clay
live (87 per cent in those households that have a DTR) because people prefer it that way. We want ... -skipping. Nearly half of UK households now have a DTR, and that will continue to grow, and we would expect time ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
