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Bolt becomes Branson in Virgin Media speed spoof

13 Jan 2012 | by Sara Kimberley

to more than four million UK households. It will launch on Facebook tonight (13 January) with 'Bolt ...

Elvis: Press Refresh

29 Jun 2011 | by Richard Neville, Elvis

, they could go national. Suddenly, every household in the land became a potential consumer. Companies ...

Online video key to ROI in Cadbury's campaign

12 Jan 2011 | by Daniel Farey-Jones

April to 14 June in approximately 7,500 households participating in the Kantar Worldpanel service ... . The participating households' media consumption was measured by questionnaire, with the exception of online ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Paddy Power debuts TV ads for bingo and games sites

10 Jun 2010 | by Joe Thomas

will stand out from the crowd and help position Paddy Power as household name within both categories." Last ...

Save the Children launches legacy marketing campaign

19 Feb 2010 | by Matt Williams

The integrated campaign, created by Touch DDB, includes a four-part viral charting the most pivotal periods in the charity's history. The film covers the year that Save the Children was set up in 1919, World War Two, the period in the 1970s when the charity became a household name and the present ...

BR Video: Public says insurance hike for social web users is a money-making excuse

02 Sep 2009 | by Staff

Homeowners could see their insurance rates increase if anyone in the household uses social networking sites, according to the Daily Mail. This idea stems from reports that users are divulging too much information online . However, members of the public interviewed in the latest Brand Republic ...

Climate campaign releases spoof pop single for Energy Wasting Day

25 Mar 2009 | by Daniel Farey-Jones

UK households to reduce CO2 emissions and has been endorsed by Tony Blair and former US vice ...

Dare creates Barclaycard waterslide viral spoof

02 Feb 2009 | by Kate Nettleton

Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.

AKQA creates microwave Christmas 'choir'

16 Dec 2008 | by Hadassah Nymark

In a meticulously crafted piece, the digital agency programmed a stack of the kitchen appliances to play the jingle. Directed by Jonty Toosey and produced by Bikini and AKQA.Film, the piece took almost a week of planning and a whole day to capture. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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