to remove filtersDigital & Direct brief: Bighmouthmedia research results
24 Mar 2009
100 brands' digital marketing, it found that household names stand to lose potential affiliate
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Future TV: Telly's vision
13 May 2010 | by Adam Woods
in the TV gets to know the members of the household - their age, likes and dislikes - it can serve ads ...
Digital & Direct brief: Miele hires Omobono
20 Jan 2009
Miele, the German domestic appliances manufacturer, has hired Omobono to handle the marketing
Sky plots targeted ads by 2011
25 Nov 2008 | by Fiona Ramsay
commercials scheduled in ad breaks for ads tailored to individual households....Using demographic data generated by households opting in to receive targeted advertising, Sky would be able to push toy ads to families, or beauty products to young women. The ads would be swapped into programme breaks from a vault of ads stored on the Sky Plus PVR box. Targeted ads are described by Procter ...
Media: Teletext Extra to broaden EPG ads
25 Nov 2008 | by Fiona Ramsay
, will be available in more than 8m households by the New Year.
What UK marketers learn from the US presidential election
11 Nov 2008 | by Jane Simms
of what it was about.' Although 35% of US households watched the third presidential debate on TV ...
Financial crisis changes consumers' online habits
14 Oct 2008 | by Miranda Fitzgerald
and widely-read blog . Peston became a household name in September last year when he was the first to reveal ...
Electrolux reviews below-the-line roster for all its brands
05 Sep 2008 | by Ed Kemp
LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see...appliances. In Europe, the key brands are Electrolux, AEG and Zanussi and the successful agencies will create ...
Digital & Direct brief: Comet redesigns homepage
27 Aug 2008
Comet, the electrical appliances retailer, has redesigned its homepage, which can now be customised
Sky hunts agency to promote Picnic offer
08 Jul 2008 | by Ed Kemp
, the Picnic service will be available to nearly three-quarters of all UK households. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
