to remove filtersUnilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
-presi-dent for household care in Europe, will replace Allchurch. ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
, an American multinational focused on household, health care and personal products. ...
BaByliss hands social media to Libertine
22 Feb 2011 | by Sara Kimberley
BaByliss, the manufacturer of electrical personal care appliances, has appointed Libertine Social
Brasso Gadget Care to target iPod generation
15 Sep 2010 | by John Reynolds
includes household products such as Vanish and Dettol. Separately, the company has announced plans for a ...
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
there are thousands of household, niche, ethnic and international grocery items, all available at the click of a ...
Unilever's marketing chief to double digital spend
25 Jun 2010 | by Arif Durrani
, the marketing chief behind such household names as Ben Jerry s, Dove and Vaseline, warned that the digital ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Procter & Gamble rolls out savvy mums site
08 Sep 2009 | by Fiona Ramsay
LONDON - Procter & Gamble has brought its key household and beauty FMCG brands under an umbrella
Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers
14 Jul 2009 | by Amy Golding
LONDON - Household products giant Reckitt Benkiser (RB) is using online social media and a massive
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
