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will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Shape Trace , designed by digital agency InboxDMG, aims to drive traffic to the LV= website and create brand awareness, as well as capturing prospect data. The game features a household object that appears on screen briefly, and the player's challenge is to trace its outline as soon as it disappears ...
on the consumer's side. "The dashboard was set up to give consumers a really easy way to manage their household ...
Homeowners could see their insurance rates increase if anyone in the household uses social networking sites, according to the Daily Mail. This idea stems from reports that users are divulging too much information online . However, members of the public interviewed in the latest Brand Republic ...
be that, in many households, it is rarely clear who exactly is watching the television. Some doubt ...
bidding activity, for Gocompare.com's car and household insurance services. Gocompare.com is looking ...
Price-comparison sites may have recorded a dramatic increase in traffic from consumers seeking to cut their household spending, but they have not yet been able to benefit from the downturn. Last week, Moneysupermarket.com announced that, despite receiving 120m visitors to its website in 2008, its earnings had ...
the ad using a miniature slide made from household odds and ends. The group have successfully ...
the ad using a miniature slide made from household odds and ends. The group have successfully ...
Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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