18 Jan 2012
| by Eric Bader, president and chief strategy officer, worldwide, Initiative
Numerous devices, appliances and services around the house, including fridges, thermostats, vacuum cleaners ...
of devices.
Why does this matter to marketers?
Just about every aspect of a household can now produce ...
25 Oct 2011
| by John Reynolds
Kirsty Gallacher is backing a new campaign for appliance maker Beko, which includes a tie...household appliances.
The fan page has been created and managed by Snack Media, a subsidiary of Sports ...
22 Sep 2010
| by Sarah Shearman
Samsung Electronics is promoting its range of home appliances with a series of short films showing
15 Sep 2010
| by John Reynolds
includes household products such as Vanish and Dettol.
Separately, the company has announced plans for a ...
25 Jun 2010
| by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ...
paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
19 Dec 2008
| by Dan Leahul
agency iCrossing to deliver a search and social media strategy for the launch its "household economy...widget, which allows users to calculate their "household economy", and places a financial value ...
04 Dec 2008
| by Matt Williams
The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...
14 Oct 2008
| by Miranda Fitzgerald
and widely-read blog . Peston became a household name in September last year when he was the first to reveal ...
05 Sep 2008
| by Ed Kemp
LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see...appliances. In Europe, the key brands are Electrolux, AEG and Zanussi and the successful agencies will create ...
05 Sep 2008
taken to using the appliance to make lassis. As the action unfolds, a voiceover explains: "If you ...