The seven sins of content marketing
22 Feb 2012 | by David Benady
, that for everyday household brands, the brand story needs to be based on the values of the product, which can ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Online video key to ROI in Cadbury's campaign
12 Jan 2011 | by Daniel Farey-Jones
April to 14 June in approximately 7,500 households participating in the Kantar Worldpanel service ... . The participating households' media consumption was measured by questionnaire, with the exception of online ...
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
there are thousands of household, niche, ethnic and international grocery items, all available at the click of a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Coca-Cola overhauls UK website
08 Jun 2010 | by Joe Thomas
strategy "focused on engaging with mums who are responsible for key household purchasing decisions". ...
Tesco launches store and product finder iPhone app
14 Oct 2009 | by Jacquie Bowser
more non-food items such as electricals, household items and more. Critics of the application ...
FMCG giants cut spend on online display ads in Q1 2009
23 Jun 2009 | by Fiona Ramsay
for the first four months. Phil Thomas, Reckitt Benckiser's UK marketing director, household and personal care ...
Ocado undercuts Waitrose's in-store prices
17 Apr 2009 | by Nicola Clark
2002 and its service is available to 13.5 million households across the South. Despite the downturn ...
Sharwood's launches direct campaign
27 Mar 2009 | by Sarah Johnson
households. A postcard will feature recipe ideas and a message from a chef to inspire the consumer to try ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
