to remove filtersCan LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
.ON that helps customers save on household fuel. And LBi is no doubt currently beavering away on a utility tool ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Elvis: Press Refresh
29 Jun 2011 | by Richard Neville, Elvis
, they could go national. Suddenly, every household in the land became a potential consumer. Companies ...
BaByliss hands social media to Libertine
22 Feb 2011 | by Sara Kimberley
BaByliss, the manufacturer of electrical personal care appliances, has appointed Libertine Social
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
