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Citizen appointed to launch Virgin Pure water purification products

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

Blender company Vitamix brings in Publicasity

The agency has been briefed to deliver an integrated campaign aimed at raising awareness and driving brand preference for the kitchen appliance company. Vitamix international household marketing director Tom Connors said: We were keen to work with an agency that not only had the relevant sector ...

Consumer: Belling recipe book provides tasty tweet

Umpf was asked to reposition Belling as a kitchen appliance brand for cooks, rather than just a

What's cooking?

for four well-known appliance brands. The consumer agency will promote all subsidiaries under the Groupe

EDF Energy recycles film clips for green TV campaign

households to take responsibility for their own environmental actions. Watch the ad here . ...

hsd launches campaign for Gaviscon

hsd - which won a two-stage pitch against Wells Healthcare, 4D and Tonic to scoop the contract - is seeking to boost prescriptions of Gaviscon Advance, which is produced by household, health- and personal-care giant Reckitt Benckiser. 'We will try to encourage doctors to prescribe Gaviscon Advance instead ...

ICI picks Shandwick Welbeck for branding work

and music. ICI Acrylics produces raw materials for kitchen sinks and other household equipment, so ...

FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation

. That said, some of the techniques that one might use for an ordinary household product can be interpreted ...

 

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