Number 10 chief press officer Abbie Sampson to join consumer group Which?
04 Jan 2012 | by Alec Mattinson
on winning a better deal for squeezed households more affordable energy, better banking, and fairer food ...
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What's in store for 2012?
11 Jan 2012 | by Kate Magee
to become household names in the US and Europe: 'Of the world's top 2,000 firms, 34 per cent ... campaigns - Chinese brands to compete to become household names in the US and Europe. POLITICS ...
Domestic appliance giant Groupe SEB calls in Kazoo for UK consumer brief
28 Nov 2011 | by Nikki Wicks
Global domestic appliances manufacturer Groupe SEB has called in Kazoo to handle the PR for a...With a presence in more than 120 countries, Groupe SEB is a leading manufacturer of small domestic appliances and has a portfolio of brands that includes cooking product manufacturer Tefal and espresso coffee machine maker Krups. Kazoo has been retained by Groupe SEB to handle all consumer UK PR activity ...
A foot in both camps
23 Nov 2011 | by Nikki McReynolds, Spectrum Brands
Remington portfolio of hair styling, depilation and grooming appliances; and Russell Hobbs in the small domestic appliance market - PR, more than ever, is a key driver in cementing consumer loyalty. Across ... platform for our premium range of Allure cooking appliances saw PR creating the 'kitchen theatre' platform ...
Poundworld enlists Lucre to meet consumer demand for discount goods
22 Nov 2011 | by Sara Luker
into household names as we plan to have our stores feature in high streets across the UK. Poundworld notched ...
Panasonic in PR agency hunt for first foray into smartphones
17 Nov 2011 | by Sara Luker
The pan-European brief is understood to include the UK plus five other European countries. The company, Japan's largest maker of home appliances, has not sold mobile phones outside its home country since 2005. Panasonic will be producing Google Android-powered handsets in several countries in 2012 ...
Food and Drink: Gu shows why giving in is good for you
17 Nov 2011
in the desserts category, above Muller and Cadbury. Gu's UK household penetration reached an all-time high. ...
The rise of patient power
03 Nov 2011 | by Ritesh Patel, Chandler Chicco Companies
cent of English households have broadband, not to mention mobile devices, which are predicted ...
Consumer - Paddington revives Golden Shred appeal
02 Nov 2011 | by Kate Magee
Sound. Results An extra 500,000 UK households bought Robertson's Golden Shred year on year ...
PRWeek Awards 2011: Consumer Marketing Communications (annual fees £100k+)
26 Oct 2011
a quarter of householders shop with the channel, brand perception has been mostly negative
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
