The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
The agency has been briefed to deliver an integrated campaign aimed at raising awareness and driving brand preference for the kitchen appliance company. Vitamix international household marketing director Tom Connors said: We were keen to work with an agency that not only had the relevant sector ...
to launch Russell Hobbs' premium food-preparation appliances. It positioned the consumer as a culinary 'performer' in their own kitchen; the kitchen as their 'stage'; cooking appliances as their 'props ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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