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Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Save the Children launches legacy marketing campaign

The integrated campaign, created by Touch DDB, includes a four-part viral charting the most pivotal periods in the charity's history. The film covers the year that Save the Children was set up in 1919, World War Two, the period in the 1970s when the charity became a household name and the present ...

Radiohead lends track to Shelter House of Cards campaign

households await social housing. "The housing crisis is real. Please help us to provide urgent advice ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.