Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
Express and 500 eShops. - Nectar claims users can earn points on 49% of their household spend ...
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Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
." Suppliers will begin contacting people this autumn with the best tariffs, while vulnerable households ...
We'll Call You - Virgin Media
11 Jan 2012
the internet will work all the time. VM How many computers are there in your household? Mktg Three. VM ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ...
BSkyB's targeted ad system is 'ready'
15 Mar 2011 | by Ed Owen
BSkyB is said to be able to deliver targeted ads to households based on their subscription package ... by how specific ads can target specific households by data protection laws. Instead, ads are believed ... , allowing targeted ads to be shown to households. Neighbours could have completely different ads served ...
E.ON in push to convert home mover prospects
27 Jan 2011 | by Daniel Farey-Jones
The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
there are thousands of household, niche, ethnic and international grocery items, all available at the click of a ...
Nectar to run Emergency Budget tactical ads to reassure consumers
21 Jun 2010 | by Alex Brownsell
difference." Nectar claims to have around 17 million active household accounts, with participating ...
Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook
09 Jun 2010 | by Alan Mitchell
, using mobile phone GPS data, or what appliances I turn on and off, using smart energy meters, or every ...
Carling runs free-pint promotion to help on-trade
17 May 2010 | by Gemma Charles
LONDON - Carling is sending vouchers offering a free pint to two million households in a bid
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
