25 Jun 2010
| by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ...
paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
30 Jun 2009
| by Staff
Normal 0 Mosaic 2009 launches next week with updated classifications to reflect changing UK demographics and key social trends of the past five years. These include: The ageing population Increased regional and ethnic diversity Changes in household composition. The new segmenting ...
27 Nov 2008
| by Ben Bold
categories, including mother and baby (280,000 households), young family (540,000 households), mail order mums (480,000 households), child savings plan (360,000 households) and charity donors (1.4m households ...
20 Oct 2008
| by Daniel Farey-Jones
themselves before TrueCall rings the householder's phone to and plays the caller's message, allowing the householder to answer or not. This means that the householder's phone will not ring when a predictive ...
householders do not like can be put onto a "Zap" list, which means future calls from the same number ...
22 Aug 2008
| by Iain Lovatt
To make matters worse, the government has introduced harsher legislation on the amount of rubbish which can be collected per household. Whether or not the DM industry makes a negative impact on the environment is irrelevant. If we don't do something soon to change consumers' perception of the industry, we ...
18 Apr 2008
, when the cost of living has already grown by a tremendous 1,000 per year per household? Obviously ...
04 Sep 2007
| by Jacquie Bowser
base comprising around 50% of UK households. Simon Hawkes, chief operating officer at LMG, said ...
12 Jul 2007
| by Charlie McCathie
300 local authority offices. Affluent male homeowners aged 34-50-years-old, with a household income ...
10 Jul 2007
| by Maria Esposito
household named clients. In addition to his new role, Thorneycroft-Smith will maintain his current ...
21 Jun 2007
| by Jacquie Bowser
understand the demographics, purchasing power, household characteristics and economic activity of each ...